Hearing the word micromanagement makes me shudder. I can’t think of many things worse than working under a micromanager. Not only is it annoying but it’s the exact opposite of autonomy, something many of us have always desired. In fact, the lack of autonomy is one main reason I ditched my teaching background to become a farmer/grower. It’s nice not having a boss check in with me every few hours and it’s great making my own decisions. There are no excuses for not getting the job done here. If this business fails, it is because I’ve failed, if it succeeds, than I’ve succeeded. Man, that’s refreshing!
Luckily, I’m not writing about that kind of micromanagement today. I am writing about managing our microgreens. We’ve been putting our plan together for over a month now (and for those of you who know us well, that’s a REALLY long time for us) and our work is beginning to pay dividends. After planning, gearing up, growing, tasting, and getting the marketing packet put together, I hit the streets this past week with samples and information. Most of the people I spoke with were actually pretty open-minded and some were just as excited as I was at the potential to work together. The big question now is, how will the customers respond? Will Tomahawk and the surrounding area give microgreens a try? Will they be excited by the opportunity to buy a truly fresh, truly local product? Do they have the courage to step outside of their comfort zone and try something new? Have I provoked you sufficiently, yet?
For those of you who are local, our microgreens will be sold at Golden Harvest in Rhinelander and Nelson’s County Market in Tomahawk starting the week after Thanksgiving. Currently, I’m waiting to hear back from a few local restaurants; when they get back to me, I’ll update this post with the other places you can find our microgreens.
Although a humble beginning, this is the first major step in delivering our product to our community and getting our name out there. Moreover, if I can properly micromanage our microgreens, I might just gain the autonomy that I’ve been seeking for years.